Featuring Richard Joyce, Senior Analyst at Forrester Research
Learn how to more effectively recognise your customers and improve your cross-device targeting, personalisation and measurement. Forrester Analyst Richard Joyce and Signal VP of Solutions Todd Schoenherr will discuss what you need to know and how to start building your customer identity and recognition strategy today.
How to build a strategy that connects your brand to real people—not cookies.
How to make customer data you already collect actionable across devices.
The strengths and limitations of probabilistic vs. deterministic approaches in linking users to devices.
How leading brands are already achieving cross-device and channel success.
Meet the Speaker!
Richard Joyce, Senior Analyst, Forrester Research
Richard serves B2C Marketing Professionals and covers programmatic media buying, optimisation, and measurement. His research focuses on marketer best practices in leveraging programmatic technology and tactics, which help marketers leverage specific tools to achieve efficient and targeted programmatic campaigns. His research also covers the use of programmatic media and data platforms, as well as how to optimise results over time.
With over six years of programmatic experience, Richard has used his knowledge and experience of programmatic technologies to execute campaigns across multiple technologies for a variety of Fortune 500 companies across numerous verticals.