Companies in the gaming and entertainment industry — particularly those concerned about raising their customer satisfaction scores — are increasingly adopting a customer-centric, or player first, strategy. As gamers use multiple connected devices to play and research games, brands can now capture more customer data than ever before to understand gamer behaviour at an individual level. Forward-thinking marketers are leveraging this data to continuously recognise customers across all devices, design more individualised experiences, and drive strategies that boost player engagement.
In support of clients in the gaming business, Signal has compiled this convenient summary of industry statistics. Marketers will find the data on cross-device activity especially enlightening.