Marketers Can Do More with Their CRM Data

CRM software is a vault of valuable data that tracks interactions companies have with their customers, spanning from contact information to in-store experiences and customer attributes. This translates to valuable data brands can leverage in their marketing efforts. By tapping into their CRM data across channels using people-based marketing technology, marketers can:

  • Achieve a single customer view.
  • Create integrated 360° customer profiles.
  • Reach customers more effectively through addressable media.
  • Recognise their customers across channels.
  • Decrease wasted ad spend.

Most importantly, CRM data provides marketers the tremendous opportunity to shift to one-to-one marketing at massive scale. Take a closer look at how marketers can unlock the value of their CRM data in Signal’s newest infographic:

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