Omnichannel Retail: Trends From the Holiday Shopping Season

As shoppers are becoming more channel-agnostic, and more omnichannel in their customer journey, the retailers that are breaking through and meeting their demands are realising the greatest returns this holiday shopping season. It’s no longer about brick and mortar vs. e-commerce. Today’s successful retailers know they need to make the customer journey a seamless experience across all channels and all devices so consumers don’t feel they have to choose.