Signal Offers Tag Management Free to Fuse Cross-Channel Platform Customers

Mar. 10, 2015

CHICAGO, IL – March 10, 2015 – Signal, the global leader in real-time, cross-channel marketing, announced today that it is offering its tag management functionality free of charge to the U.S. and European markets. Signal’s tag management solution, used by tens of thousands of brands around the world, is now provided free to its fast-growing base of Signal Fuse customers.

“We’re proud that our enterprise-class, tag management offering has become the world’s most popular service for helping marketers get their web data under control,” said Marc Kiven, Signal Founder and Chief Revenue Officer. “Our free tag management model has met with unprecedented success in Asia, where an average of 300 brands a week are adopting our technology.”

Signal made the announcement on the heels of announcing triple-digit revenue growth and continued global expansion in 2014. The Signal Fuse open data platform is setting the industry standard for collecting, matching, and activating data across channels and devices to give marketers a complete view of the customer journey. With Signal’s flexible data foundation in place, brands are able to connect customer engagement data across devices and channels for a unified view of the customer, smarter marketing decisions and improved ROI.

“At Signal, we have an unwavering commitment to providing a world-class solution that liberates marketers from the pain points associated with third-party tags,” Kiven said. “For marketers, the larger goal is providing seamless, cohesive experiences to their always-on, multi-device customers. As brands focus on cross-channel marketing activities, we believe that access to enterprise-class tag management should never be an obstacle to reaching those goals.”

About Signal

Signal is the global leader in real-time, cross-channel marketing technology. Signal’s Fuse Open Data Platform helps marketers collect data from any offline or online source, resolve identity across all consumer touch points, and deliver unified profiles to any marketing or analytics endpoint – all in real time. The platform is ecosystem- neutral and helps data and marketing technologies work better together, driving increased engagement, loyalty, and conversions. Signal’s technology runs on more than 45,000 digital properties in 158 countries. Our platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. Visit www.signal.co to learn more and follow Signal on LinkedIn and Twitter.