Can Publishers Plug Their Data Leaks?

Oct. 1, 2010

October 1, 2010 – Whether many publishers are even ready for the data conversation with the new ecosystem of ad technology is an open question. "I don't think many of them know how to talk about it," says Marc Kiven, founder of BrightTag. He sees some companies starting to hire staff to focus on tracking and managing their own user data, but many also are wondering how not to get burned again.

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