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Three Years and Counting: Signal Again Among Inc.’s Fastest-Growing Companies

Three in a row. Signal has once again made the Inc. 5000, Inc. magazine’s famed tally of the fastest-growing private companies in the nation — and this year, we not only join a new crop of household brands like S’well, Wedding…

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Is Your Marketing Guilty of Mistaken Identity?

Is Jennifer Greer a 50-year-old mother of three daughters? Or is she actually an 18-year-old male in need of his first real shave? That’s the question facing marketing execs at Gillette after a promotional package of razors landed at Ms.…

Hey, Marketers! 3 Retailers to Rip Off This Holiday Season

Amidst record numbers of store closings, can you name three retailers (other than Amazon) that are likely to have plenty of inventory and traffic this holiday season? Our surveillance turned up three brands that look ripe for ripping off: Sephora,…

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Digital Advertising Veteran Jonathan Smith Joins Signal as Commercial Director, Australia, New Zealand and Southeast Asia

Signal, the only enterprise-wide customer identity platform, today announced that data-driven advertising expert Jonathan Smith has joined the company as Commercial Director, Australia, New Zealand and Southeast Asia. He will lead sales efforts for Signal and AmplifyIQ, the company’s exclusive…

New Research Finds Most CMOs Not Satisfied with Customer Retention

According to a new CMO Solution Guide released today by The CMO Club in partnership with Signal, CMOs are prioritising customer acquisition efforts despite an urgent need to engage and retain the customers they work so hard to win. Marketing leaders…

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How marketers can survive — and thrive — in the age of the chief growth officer

Business Insider features Signal SVP of Marketing, Kathy Menis, discussing the rise of the Chief Growth Officer, and implication for the CMO.

3 ways CMOs can meet the c-suite’s digital demands

Signal SVP of Marketing, Kathy Menis, discusses how CMO's can implement digital transformation to keep up with increasing customer expectations.

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New Research Finds Consumers Spend More with Brands that Deliver Seamless Omnichannel Experiences

According to a new consumer study and survey report released today by the Ascendant Network and Signal, consumers favor retail and travel/hospitality brands that invest in technology to deliver connected customer experiences that are personal, seamless, and contextually relevant. The…

AT&T may be plotting to revolutionize TV advertising

Signal CEO Mike Sands talks with Business Insider about the next step in digital advertising for telecom companies.

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