How Top Retailers Are Personalizing the Customer Experience

May 8, 2014

CustomersRetail TouchPoints recently published an informative, two-part series that takes a deep dive into the topic of personalization. Be sure to check out “Retailers Seek Innovation in Personalization” and “Progressive Retailers Invest in Personalization Across Channels” to learn how retailers such as Build.com, Rue La La and Wayfair are taking advantage of new technologies to offer unique customer experiences, create competitive differentiators and achieve results that positively impact the bottom line.

Today’s brands are in search of ways to bring relevant, tailored experiences to customers across channels. In fact, according to a recent study conducted by Infosys, 86 percent of consumers (and 96 percent of retailers) say that personalization influences purchasing decisions, and 31 percent want more customization.

Saying this is one thing, and practicing it is another. Most brands still struggle to keep up with consumers who take action faster than marketing teams can respond. Marketers need a clearer, 360-degree picture of individual customer interests and behaviors. These insights enable them to effectively deliver personalized experiences across increasingly fragmented online and offline channels.

This is consistent with what Signal hears from clients, including Rue La La – one of Internet Retailer’s Hot E-Retailers of 2014. Rue La La achieved a 10 percent lift in retargeting conversion rate by building real-time, cross-channel data capabilities with unlimited possibilities for the future.

The top priorities of optimizing and personalizing customer experiences rest on a brand’s ability to synchronize its data for rich, relevant targeting, as well as its ability to operate as quickly as those experiences unfold in real time.