Webinar: Turn on Custom Audiences, Ramp Up CPMs

Featuring Stefan Tornquist, VP Research, Econsultancy

How can publishers help advertising partners reach real people who are in-market for their products?

From our latest research on the state of the digital advertising ecosystem for publishers, you’ll learn: how publishers can enable advertisers to reach addressable audiences; which proven capabilities garner the highest CPM premium; where publishers are investing over the next 12-24 months to compete with Google and Facebook.

Our speakers, Stefan Tornquist, VP of Research at Econsultancy and Kathy Menis, SVP Marketing at Signal, will be sharing crucial insights from our survey revealing how publishers can help advertisers target the in-market consumers they want to reach and work with partners to expand their scale.

Meet the Speaker

Stefan Tornquist, VP Research, Econsultancy

Stefan is the VP of research for Econsultancy in the US, designing and managing projects for partners such as Adobe, Google and IBM. Stefan’s work has been featured in such outlets as Ad Age, National Public Radio and the Wall St. Journal.

Before joining Econsultancy, Stefan was the long time research director for MarketingSherpa. He began his digital career as a co-founder of rich media pioneer Bluestreak, now part of the Dentsu-Aegis Network.