The relationship between brands and customers continues to grow closer… and more complex. Make no mistake: Your customers want to hear from you, and they want to engage on a more personal basis. But their expectations for meaningful, contextually relevant interactions have never been higher — and if your brand doesn’t consistently meet or exceed those expectations, consumers will find a rival brand that does.
Next-level engagement hinges on understanding and meeting customer needs in that precise moment. Whether it’s passing along a promotional offer or product recommendation based on a consumer’s established interests and preferences, or suppressing messages that don’t matter to her at all, onboarding and activating data in real time is the only way to know for certain what she wants, and how to act accordingly.
Deliver experiences that matter, when it matters most
Join Forrester VP/Principal Analyst Brendan Witcher and Signal EVP/Chief Identity Officer Joe Doran for Marketing in the Moment: How Real-Time Data Keeps Brands in Lockstep with Customers. This live webinar explores the essential role that strategic, sophisticated data onboarding and activation play in addressing and satisfying customer demand at critical moments along the path to purchase. You’ll learn:
- How snail-paced data onboarding dooms marketing to irrelevance
- How off-target messages erode return on ad spend and customer goodwill
- How activating media to restricted customers puts brands at risk
Marketing in the Moment: How Real-Time Data Keeps Brands in Lockstep with Customers kicks off Thursday, June 13 at noon ET/9:00 am PT. Don’t miss out — reserve your spot now!
Brendan Witcher, VP, Principal Analyst at Forrester
Brendan serves digital business strategy professionals. He is an expert on eCommerce business, consumer behavior, and technology trends in the digital engagement space. He is also an authority on technology developments that affect both online and offline commerce industries, as well as vendors that help deliver today’s leading strategies and tactics in digital excellence.
Joe Doran, Chief Identity Officer, Signal
A seasoned executive with 20 years of experience at companies including General Mills, Microsoft, Media6Degrees (now Dstillery) and Rallyverse, Joe brings to Signal significant experience across a range of sectors including marketing technology/SaaS, display/search advertising, consumer internet services and consumer packaged goods.
Can’t attend? Register, and we will email you a recording of the webinar after the live event.