Brendan Witcher, VP and Principal Analyst at Forrester
Dean Murr, Founder & CEO of Programmai, former Senior Programmatic Manager at ASOS.com
Tuesday, July 31 | 12:00 PM ET | Live
Increasingly, retailers are focusing on individualization to meet and exceed the expectations of the always-on, omnichannel consumer. But individualization’s true innovators are using identity resolution technologies as the foundation of their customer engagement strategies, including paid media.
This webinar will deliver actionable steps to progress your retail brand’s marketing efforts from segmentation to individualization.
Learn from an industry analyst and a data-driven retail marketer how to:
- Consolidate customer data into a single repository to deliver true individualization throughout the shopper journey
- Seamlessly individualize your online and offline customer experiences
- Optimize ad spend using more effective retargeting and suppression strategies
Brendan Witcher, VP, Principal Analyst, Forrester
Brendan serves digital business strategy professionals. He is an expert on eCommerce business, consumer behavior, and technology trends in the digital engagement space. He is also an authority on technology developments that affect both online and offline commerce industries, as well as vendors that help deliver today’s leading strategies and tactics in digital excellence.
Dean Murr, founder and CEO of Programmai and former senior programmatic manager at ASOS.com
Dean established the programmatic team at British online fashion and beauty retailer ASOS.com. There he resolved customer identity across devices and platforms to execute customer-centric display campaigns resulting in more personalized shopper experiences, increased revenues and greater ad spending efficiencies.
Joe Doran, Chief Identity Strategist at Signal
A seasoned executive with 20 years of experience at companies including General Mills, Microsoft, Media6Degrees (now Dstillery) and Rallyverse, Joe brings to Signal significant experience across a range of sectors including marketing technology/SaaS, display/search advertising, consumer internet services and consumer packaged goods.
Can’t attend? Register, and we will email you a recording of the webinar after the live event.