Thursday, February 28 | 12:00 PM ET | Live
Digital-first strategies will not drive customer-centric experiences. How do we know this? Because we’ve looked at the data – all of it.
Brands that stand to win the hearts (and wallets) of customers in 2019 and beyond are no longer focusing on clicks over bricks. Rather, they are adopting a data-first mindset that takes in the entirety of buyer journeys to deliver 1:1 contextually relevant engagements.
Join Signal and our special guest Brian Anderson from LUMA as we explore the three key considerations for advancing your company’s data-first transformation.
Key topics we’ll address include:
- How the speed at which customer data is onboarded and activated drastically impacts business outcomes.
- How to best use customer data to drive more effective ad targeting and suppression.
- Why data control is absolutely critical to protecting your customers – and your
Brian Anderson, Partner, LUMA
Brian Andersen is a Partner at LUMA Partners, a strategic advisory firm focused at the intersection of media and technology. Brian is a seasoned strategy, corporate development and mergers and acquisitions based in Palo Alto. With a decade on the “buy-side” of acquisitions, Brian has extensive experience setting strategy, executing acquisitions and successfully integrating acquired companies.
Jay Stocki, Chief Operating Officer, Signal
Jay helms Signal’s marketing, product and delivery efforts, bringing to the company more than two decades of executive leadership in data-driven marketing. Prior to joining Signal, Jay held several executive leadership roles at Experian’s Marketing Services division, including Chief Product Officer and Chief Marketing Officer. Jay is passionate about helping clients connect their data to the emerging world of people-based marketing.
Joe Doran, Chief Identity Officer, Signal
A seasoned executive with 20 years of experience at companies including General Mills, Microsoft, Media6Degrees (now Dstillery) and Rallyverse, Joe brings to Signal significant experience across a range of sectors including marketing technology/SaaS, display/search advertising, consumer internet services and consumer packaged goods.
Can’t attend? Register, and we will email you a recording of the webinar after the live event.