How Travelers Plan & Book Trips in a Multi-Device World

Today’s travelers typically make their travel decisions over multiple sessions and multiple screens. This increases the pressure on travel vendors to recognize individual travelers across devices so as to create seamless, one-to-one experiences that will drive conversion and loyalty. As this survey of US travelers shows, building a unified commerce platform, with the ability to resolve customer identity across channels and devices, has become truly critical for travel vendors such as airlines and hotels.

Check out the infographic below and review the summary of results here.