Marketers have long relied on third-party data for their data-driven marketing efforts. Learn how brands that are leveraging first-party data achieve the strongest ROI on their data-driven marketing efforts.
How brands with the best-performing campaigns are using data differently than competitors.
How brands using first-party data have better capabilities in personalization, audience segmentation, attribution, targeting and more.
How marketing leaders are addressing people and process challenges to take full advantage of their customer engagement data.
First-party data is a marketer’s first choice for customer insight:
The most successful data-driven marketers are using first-party data at a significantly higher rate than other marketers.
Two thirds of marketers identify first-party data as the best choice for data-driven success:
This is determined by highest lift, best customer insight, increased CLV and financial return.
First-party data is where the battle for customer engagement will be fought:
82% agree or strongly agree that they will increase their use of first-party data. 60% agree or strongly agree that they will increase their use of second-party data.