Signal’s Platform Powers Yahoo! Japan’s Next-Gen DMP

Yahoo! Japan, one of the world’s top web portals used by 88% of the country’s Internet population, realized the enormous opportunity in sharing its consumer data with advertisers. This leading digital publisher turned to Signal to help it create a next-generation data management platform that’s not a walled garden.

“Signal has been a key strategic partner in the realization of Yahoo! JAPAN’s ambitious vision for a seamless, truly connected data economy. We are operating in a real-time, always-on environment at a scale that has never been previously achieved.”

Toru Takata SVP and Chief Product Officer at YJ’s Marketing Solutions Company
Learn How Signal helped Yahoo! Japan:
  • Use their own Data

    Leverage the world’s first, open, real-time DMP driven by first-party data.

  • Build an Identity Graph

    Create robust cross-channel consumer profiles through data matching against a deterministic identity graph.

  • Improve Their Reach

    Use real-time data and identity to expand its advertiser’s reach to 16 million potential consumers.