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Consumer expectations are at an all-time high. So is confusion about which of the 5,000-plus marketing technologies best equip brands to deliver one-to-moment marketing, in today’s channel-agnostic marketplace.
Forrester’s latest Tech Tide report, however, states that marketing efficiency and effectiveness are most dependent on technologies that help marketers identify customers and guide more relevant, personalized campaigns. Read Forrester’s comprehensive analysis of the most crucial martech categories to understand which solutions offer the most business value.