Rue La La Builds Strategic Cross-Channel Data Capabilities with Signal
Rue La La, one of Internet Retailer’s Hot E-Retailers of 2014, sought an efficient way of targeting dormant customers with relevant display ads. Rue La La chose Signal to connect customer data in real time across vendors and achieve success in a key marketing campaign.
Customer data is one of our most valuable assets, but leveraging it across disparate collection points is a big challenge. Signal solved that in short order by giving us a way to connect data and make it actionable.
Learn more about how Signal helped Rue La La:
Revitalize Client Base
By re-engaging inactive customers
Activate Their Data
Build real-time, cross-channel data capabilities
Improve Marketing Outcomes
Achieve a 10 percent lift in its retargeting conversion rate