Research Reports

The Two Things Retailers Must Do To Win Holiday 2017

Retailers know that Holiday 2017 is make or break. They’re tasked with demonstrating to consumers and investors that their business is still relevant in the 21st century — and if they don’t capitalize on the opportunity at hand, their brand…

Building Consumer Brand Infatuation

Customer satisfaction is the bedrock of brand success, and companies like Amazon and Marriott are masters in the art and science of creating innovative, immersive customer experiences that span across channels and touchpoints. Brands that follow their lead and deliver…

The CMO Solution Guide: Why Customer Identity Matters for Great Customer Experiences

Survey of leading CMOs unlocks the key to retaining customers and reducing churn in 2017.

How Digital Marketing Will Change in 2017

In 2017, marketers will be hit with the full force of technology disruption. See all 8 of Signal’s 2017 predictions and recommendations in this report.

Digital Clarity Group Special Report: The Amazon Threat and The Facebook Trap

The holiday season is “make or break” time for retailers, accounting for up to 30% of annual revenue. Retailers face a host of challenges: mega competitors like Amazon, the rise of social platforms and the relentless flood of data that…

Econsultancy Special Report: People-Based Advertising

Without question, traditional online advertising as we know it is at a crossroads. Econsultancy interviewed over 350 senior North American marketers and media buyers across a vast array of industry verticals to find out how addressable media is allowing advertisers…

Econsultancy Special Report: People-Based Advertising in Australia

Without question, traditional online advertising as we know it is at a crossroads. Econsultancy interviewed over 358 senior Australian marketers and media buyers across a vast array of industry verticals to find out how addressable media is changing the landscape.…

How Digital Marketing Will Change in 2016

In an industry where the only constant is change, our digital experts and thought leaders have weighed in with their predictions and insights on the shifts that will really matter in the New Year.

Digital Publishing: Increasing Advertiser Value Through Data and Identity

Download this new industry research report to learn how publishers are exploring the ways to add a premium to their ad rates and compete with big technology companies and alpha publishers.

The Promise of First-Party Data: Econsultancy & Signal Special Report

Marketers have long relied on third-party data for their data-driven marketing efforts. Learn how brands that are leveraging first-party data achieve the strongest ROI on their data-driven marketing efforts.

Signal Global Special Report: Solving the Identity Puzzle

Just 6% of marketers say they have attained the single view of the customer that is necessary to support their cross-channel marketing goals, according to our latest Signal Global Special Report.

Signal Special Report – Australia: Solving the Identity Puzzle

Just 5% of marketers in Australia say they have attained the single view of the customer that is necessary to support their cross-channel marketing goals, according to our latest Signal Special Report.

Marketing Data Technology: Cutting Through the Complexity

The new mandate to marketers is clear: Stay on top of technological change, or risk losing ground to nimble competitors. This new, independent research study by the Winterberry Group seeks to clarify the technology questions that plague marketers everywhere and…

The State Of Digital Marketing Technology

Marketing technology is abundant and more advanced than ever before. But marketers have yet to create the kind of one-on-one experiences customers expect as they move between devices and channels. More than 1 in 2 marketers say their tools aren’t…