Real-time is important to brands. But what exactly is real-time marketing? Recently, more than 65 percent of marketers surveyed by Signal said that they either want to explore real-time marketing opportunities, or they even have some real-time initiatives under way. They also see the value of real-time marketing to deliver improvements such as better customer personalization. And yet, for many CMOs and their teams, real-time marketing in the age of Big Data is a mystifying concept, creating uncertainty and trepidation. To help senior marketers better understand real-time marketing, we’ve created the following overview, which answers essential questions about this important topic. Take a moment and get better acquainted. And let us know your reactions. We are here to help you maximize the value of real-time in a systematic way to acquire and keep customers — across all the channels they experience your brand.
Real-Time Marketing 101: The Marketer’s Guide to the Right Message at the Right Time
A guide for marketers to get a definitive overview of one of the industry's hottest buzzwords.