Open Platforms 101

The Marketer's Guide to Unifying Customer Insights

Download this free guide to learn more about how open platforms can help you act on everything you know about your customers — without restrictions or dependency on any single gatekeeper.

You'll Learn:

  • Overview of the differences between an open platform and a closed platform (i.e. walled garden)
  • The benefits and restrictions for marketing data when using an open platform versus a closed platform.
  • How to determine whether a platform is ecosystem-neutral, and if it is right choice for your organization.