Infographic: Most Marketers Don’t Have a Single Customer View

Signal’s new global survey, “Preparing for Cross-Channel Success: Solving the Identity Puzzle,” is overflowing with insights on the challenges and opportunities facing modern marketers as they attempt to keep up with their customers.

Nine in ten marketers consider a single customer view important or essential to their success, but only 6% have an adequate single view solution today. For the majority of marketers who are confronting identity barriers as they seek to take their cross-channel game to the next level, a single view of the customer is an absolute necessity.

Check out our infographic below for a view of many of the survey’s insights. And for all the findings, as well as recommendations on how to achieve a single view, read the report here.