Identity Graphs Demystified

How a Marketer Should Evaluate ID Solutions

With the emergence of people-based marketing, an identity graph is the foundation required to recognize people across channels and devices at every step of the customer journey to deliver true 1:1 marketing at scale.

But what exactly is an ID graph and what should marketers prioritize when evaluating a vendor?

Download this two-page guide to learn:

  • An overview of ID graphs and how they link data across channels and devices.
  • A comparison of in-market solutions by speed, persistence, neutrality and scale.
  • What marketers should ask an ID graph vendor to get the best targeting, measurement and personalization outcomes.