Retail remains in a period of radical transformation, and casualties are mounting. All trends point to identity resolution emerging as the decisive factor separating the retailers taking the lead in customer engagement from those left in the dust.
Read our ebook to learn more about the identity-driven trends that are revolutionizing retail.
5 Key Trends in Retail:
- First-party data is yanking retail back from the brink of collapse.
- Brands are seizing control of their customer data — and taking control of their future.
- Retailers of all shapes and sizes are reinventing themselves as identity companies.
- In a new era of corporate collaboration, brands are learning to share.
- Segmentation is yesterday. The new target is a demographic of one.
Ready for more? Signal’s retail survival guide is packed with tips, tricks, analysis and solutions for your company to get off the sinking ship and join the disruptors revolutionizing retail.