Know Your Audience: The Evolution of Identity

A Winterberry Group Report | August 2018

Recent research from Winterberry Group found that marketers are focusing increasing attention and resources on identity to deliver enhanced, privacy-compliant customer experiences. View the full report in the Slideshare below.


Marketing is in the midst of a paradigmatic shift—with a new, unified focus on audience identity emerging as the linchpin of marketing insight, measurement and attribution, media optimization and, perhaps most importantly, the delivery of better individual customer experiences.

Winterberry Group