In the New Year, as marketers fine tune their marketing strategies around known customers and their actual behaviors, more awareness of the challenges associated with these people-based marketing strategies will surface. Marketers now understand that the tactics and platforms of years past cannot all identify and keep up with today’s on-the-go consumer or deliver on closed-loop attribution to continuously enhance profiles. This realization will lead to a new year of exploration, collaboration and evolving technologies that meet their demands.
The digital experts and thought leaders at Signal have compiled their predictions on how digital marketing will change in 2016 and what marketers need to know to address these needs. The predictions are based on Signal’s work with leading brand marketers and media agencies and the data and technology solutions built to help meet their marketing goals.
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Here is a recap of their 2016 digital marketing predictions: