If you could collect every piece of data on customer interactions, would you?
If you answered “Yes,” we need to talk.
Because when it comes to customer data, more doesn’t always mean better. In fact, you could be making an expensive mistake by collecting a trove of information without a sound strategy in place.
Use our latest checklist to get on track. It can help you discover whether or not your data has a purpose, and to define that purpose if it does exist.