Marketers have more technology than they’ve ever had, but they still aren’t where they want to be: delivering the right message at the right time to the right customer.
That’s why Signal surveyed 281 brand and agency marketers from 16 industry verticals, to explore the challenges they face in achieving their cross-channel marketing goals. Integrating and optimizing digital marketing technology stacks is a key hurdle.
This is a huge opportunity: Brands and agencies that focus on optimizing the existing technologies in their stacks will have a significant competitive advantage.
Read and share the infographic below, which highlights the challenges and opportunities marketers are confronting in a cross-channel world.