Identity

The Two Things Retailers Must Do To Win Holiday 2017

Retailers know that Holiday 2017 is make or break. They’re tasked with demonstrating to consumers and investors that their business is still relevant in the 21st century — and if they don’t capitalize on the opportunity at hand, their brand may not survive to see the next holiday season. To succeed, retailers need to deliver …

Attribution & Insights

The CMO Solution Guide: Why Customer Identity Matters for Great Customer Experiences

Survey of leading CMOs unlocks the key to retaining customers and reducing churn in 2017.

Retention & Loyalty

4 Fatal Flaws in Traditional Approaches to Customer Identity Resolution

When a brand wants to target its existing customers with digital ads, its customer email list must first be matched to ad-targeting IDs (cookies, devices IDs) through a process known as identity resolution. But marketers beware: some approaches are irrevocably flawed. This guide explains 4 flaws to avoid and exactly how they impact marketing effectiveness.

Data

How US Retailers Fought Back — and Captured Traffic — on Amazon Prime Day 2017

Note: This post originally appeared on MediaPost. While Amazon is counting its money from its third annual Amazon Prime Day — the e-commerce giant’s midsummer event generated an estimated $1 billion in sales, its biggest single day ever — other U.S. retailers didn’t simply watch from the sidelines. Some counter-attacked, and built momentum that will carry …

Individualization

Is Your Marketing Still Guilty of Mistaken Identity?

Is Jennifer Greer a 50-year-old mother of three daughters? Or is she actually an 18-year-old male in need of his first real shave?Is Jennifer Greer a 50-year-old mother of three daughters? Or is she actually an 18-year-old male in need of his first real shave? That’s the question facing marketing execs at Gillette after a …

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