4 Fatal Flaws in Traditional Approaches to Customer Identity Resolution

When a brand wants to target its existing customers with digital ads, its customer email list must first be matched to ad-targeting IDs (cookies, devices IDs) through a process known as identity resolution. But marketers beware: some approaches are irrevocably flawed.

This guide explains 4 flaws to avoid and exactly how they impact marketing effectiveness.

Download this guide to learn:


  • How batch onboarding approaches fall short
  • Why identity resolution shouldn’t be done vendor-by-vendor, campaign-by-campaign
  • The benefits of a true omnichannel approach