Identity Is the Next Competitive Battleground

In 2018, identity is poised to revolutionize digital marketing. Don’t get left behind. See all 5 of Signal’s 2018 predictions and recommendations in this report.

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Webinar: Identity Powers Individualized Engagements with the Modern Customer

Today’s consumers expect exactly what they want, the moment they want it — and brands must keep pace. Hindsight is 20/20; however, basing future interactions solely on a customer’s past behaviors is short-sighted. Brands must recognize their customers in real-time across all touchpoints and continuously understand their needs to exceed expectations. Continuous identity is the …

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Attribution & Insights

The CMO Solution Guide: Why Customer Identity Matters for Great Customer Experiences

Survey of leading CMOs unlocks the key to retaining customers and reducing churn in 2017.

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How US Retailers Fought Back — and Captured Traffic — on Amazon Prime Day 2017

Note: This post originally appeared on MediaPost. While Amazon is counting its money from its third annual Amazon Prime Day — the e-commerce giant’s midsummer event generated an estimated $1 billion in sales, its biggest single day ever — other U.S. retailers didn’t simply watch from the sidelines. Some counter-attacked, and built momentum that will carry …

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Data Collection Posts

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