Onboarding

What is First-Party Data?

Everything marketers need to know about collecting and using first-party data to better understand customers’ journeys for more personal experiences and effective campaigns.

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Onboarding

The Buyer’s Guide to Data Onboarding

While customer data onboarding has been around for years, this oft-overlooked technical process that connects offline and online data is once again thrust in the spotlight. As marketers increase their investment in identity-based strategies, this critical first step impacts both the level of identity resolution that brands can achieve and their ability to activate addressable …

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Onboarding

Retail in Real Time

How Identity-Driven Innovation Is Rewriting the Rules of Commerce

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Data Collection Posts

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