Identity

Webinar: Identity Powers Individualized Engagements with the Modern Customer

Today’s consumers expect exactly what they want, the moment they want it — and brands must keep pace. Hindsight is 20/20; however, basing future interactions solely on a customer’s past behaviors is short-sighted. Brands must recognize their customers in real-time across all touchpoints and continuously understand their needs to exceed expectations. Continuous identity is the …

Attribution & Insights

The CMO Solution Guide: Why Customer Identity Matters for Great Customer Experiences

Survey of leading CMOs unlocks the key to retaining customers and reducing churn in 2017.

Data

How US Retailers Fought Back — and Captured Traffic — on Amazon Prime Day 2017

Note: This post originally appeared on MediaPost. While Amazon is counting its money from its third annual Amazon Prime Day — the e-commerce giant’s midsummer event generated an estimated $1 billion in sales, its biggest single day ever — other U.S. retailers didn’t simply watch from the sidelines. Some counter-attacked, and built momentum that will carry …

Retention & Loyalty

4 Fatal Flaws in Traditional Approaches to Customer Identity Resolution

When a brand wants to target its existing customers with digital ads, its customer email list must first be matched to ad-targeting IDs (cookies, devices IDs) through a process known as identity resolution. But marketers beware: some approaches are irrevocably flawed. This guide explains 4 flaws to avoid and exactly how they impact marketing effectiveness.

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