Signal’s 2019 Predictions: Marketers Move from Digital-First to Data-First

CHICAGO, IL, December 17, 2018 — As customer engagement evolves, marketing decision makers can no longer depend on experience, intuition and secondhand information to illuminate the path forward. Brand success in 2019 and beyond means advancing from a digital-first philosophy to a data-first mindset that encompasses the customer journey in its totality, says Signal (www.signal.co), …

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Signal and Flashtalking Partner to Extend Industry-Leading Identity Solution to People-Based Ad Serving Platform

CHICAGO and NEW YORK, December 12, 2018 — Signal (www.signal.co), the leading provider of real-time customer data onboarding and identity resolution, and Flashtalking (www.flashtalking.com), a global independent ad serving and ad management platform, today announced a strategic integration that extends Signal’s Customer Identity Solution to Flashtalking’s independent ad serving and creative analytics capabilities. The partnership …

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Signal and Selligent Marketing Cloud Enter Partnership

REDWOOD CITY, CA and CHICAGO, IL — October 16, 2018 — Selligent Marketing Cloud, the B2C marketing automation company, and Signal, the market-leading data onboarding and customer identity resolution provider, today announced a partnership designed to give marketers the ability to reconcile consumer identities across the worlds of owned and paid media. Pairing identity resolution …

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