Signal’s 2019 Predictions: Marketers Move from Digital-First to Data-First
CHICAGO, IL, December 17, 2018 — As customer engagement evolves, marketing decision makers can no longer depend on experience, intuition and secondhand information to illuminate the path forward. Brand success in 2019 and beyond means advancing from a digital-first philosophy to a data-first mindset that encompasses the customer journey in its totality, says Signal (www.signal.co), …