Signal Recognized: New Report Spotlights Technologies Underpinning Modern Marketing

Signal, the global leader in real-time customer identity resolution across all devices and channels, today announced it has been recognized in the Forrester Research report, The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018, Twenty Technologies Underpin Modern Marketing. In the report, Forrester included sample vendors that offer different technologies that enable seamless brand …

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Signal’s 2018 Prediction: Identity is the Next Competitive Battleground

Customer data continually separates the winners and losers across every sector. In 2018, this trend will continue to accelerate.

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New Research Finds Most CMOs Not Satisfied with Customer Retention

According to a new CMO Solution Guide released today by The CMO Club in partnership with Signal, CMOs are prioritizing customer acquisition efforts despite an urgent need to engage and retain the customers they work so hard to win. Marketing leaders also understand that to deliver experiences that will build loyalty and prevent churn, they must …

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