Signal, a global leader in people-based marketing, today announced the launch of a new addressable media solution that gives digital advertisers and media buyers the ability to offer consumers more relevant and meaningful content, across devices and channels on publisher sites throughout Australia.
Marketers have long relied on email to have one-on-one engagement with their customers, but now advertisers can use the very same approach to provide consumers with more relevant advertising which will deliver a better return on their advertising investment. Signal’s addressable media platform helps brands extend the power of email marketing into the world of media.
As marketers increasingly find success with this media solution, worldwide spending on such campaigns is expected to double by 2017. flybuys, Australia’s most popular shopping rewards program, is a foundation client and early adopter of Signal’s new approach to digital media to deliver relevant and meaningful advertising to flybuys’ members for Coles and flybuys’ partners.
“By using Signal’s platform, advertisers can improve the experience for customers and significantly improve the efficiency of marketing investment across digital devices,” said Michael Twomey, Senior Vice President and Managing Director of People-Based Marketing at Signal.
“Signal’s advanced capabilities for reaching consumers rather than cookies eliminates the guesswork and ad-tech fraud involved in buying digital media, making it more effective for brands and agencies to provide a better customer experience, creating a win-win for everyone.”
“Signal’s solution offers the only platform for giving digital advertisers and media buyers the ability to offer customers relevant timely content, across devices and channels to enable advertisers to measure effectiveness,” said Mike Sands, Signal CEO. “We are pleased to have the innovative digital leaders from flybuys as launch customers.”
Signal’s solution has a proven track record with clients such as Yahoo! Japan, one of the world’s largest Internet companies. The solution is an improvement over existing addressable media offerings because:
- It’s a neutral and open technology platform.
- It’s always on, allowing advertisers to provide more meaningful advertising at appropriate times.
- It offers end-to-end media activation in one simplified, secure solution.
To learn more about Signal’s new addressable media solution, visit http://signal.co/au/.
Signal is a global leader in people-based marketing. Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more.
Signal has been recognised with numerous awards and honours, including being named the third-fastest growing software company in the country, and the 51st-fastest growing company overall, on the 2015 Inc. 5000 list.