Signal Expands Leadership Team With Seasoned Marketing and Human Resources Executives

Signal, a global leader in real-time, people-based marketing, today announced an expanded leadership team with the appointment of Kathy Menis as Senior Vice President of Marketing and Sara Schroeder as Vice President of Human Resources. These executives join the company to support Signal’s continued growth momentum, expanding global market presence and new platform solutions and capabilities.

“Kathy and Sara are seasoned leaders with impressive, proven track records for managing strategic functions and developing high-performance teams at successful global companies,” said Mike Sands, CEO. “I’m delighted that they’ve joined our senior team at this important stage of Signal’s growth, as marketers across the globe increasingly adopt our people-based marketing platform to reach real customers with relevant messages quickly and effectively.”

Menis and Schroeder will both report to Sands. Menis, who has 20 years of experience in technology marketing, will oversee Signal’s marketing program and team, including planning, directing and setting the strategy to support Signal’s growth objectives.

Menis joined Signal from Experian Marketing Services, a leader in data-driven marketing. In her role, Menis supported Experian’s Targeting division, which delivers data, linkage and audience activation services to brand advertisers for omnichannel marketing efforts.

Schroeder, with two decades of human resources experience, will guide human resources at Signal, including workforce planning, performance optimization, and employee development and engagement.

Schroeder comes from Press Ganey, a healthcare organization focused on the patient experience, where she was dedicated to priorities such as talent acquisition, performance management, organizational structure, and employee relations. Schroeder also spent more than four years in human resources at McKesson, a Fortune 500 provider of healthcare technology.

The expansion of Signal’s leadership team underscores the company’s continued revenue growth and momentum. In 2015, Signal was ranked #51 on the Inc. 5000 list, and the #3 fastest-growing software company on the list. Additionally, Deloitte’s 2015 Technology Fast 500 honored Signal as the #11 fastest-growing technology company in North America. To learn more about Signal, visit

About Signal

Signal is a global leader in real-time people-based marketing. With one platform, Signal’s integrated technology combines data collection, persistent identification, data onboarding and media activation for real-time cross-channel engagement. By leveraging Signal’s platform, brands and publishers gain immediate knowledge of buyers, access to high quality audiences and a simplified activation process to engage consumers within minutes of recognition.

Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more.

Signal has been recognized with numerous awards and honors, including being named the third-fastest growing software company in the country, and the 51st-fastest growing company overall, on the 2015 Inc. 5000 list. Visit to learn more and follow Signal on LinkedIn and Twitter.


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Kari Brownsberger

Originally published February 16, 2016

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