Signal, the global leader in real-time people-based marketing technology, today announced that Tim Suther, with more than 30 years experience using data and technology to transform companies and drive growth, has been named chairman of its new Advisory Board.
The Board will influence Signal’s long-term product vision and actively exchange best practices for moving the marketing organization from a channel-specific customer view to a connected and relevant consumer experience.
“Tim brings deep knowledge of digital marketing and significant C-level experience in fueling growth through the intersection of marketing, product innovation and data,” said Mike Sands, Signal CEO. “He will be a strong leader in guiding our Advisory Board members as they exchange ideas, provide feedback, and share experiences in navigating evolving marketing trends in a very dynamic industry environment.”
Suther was previously Managing Director, JPMorganChase; Chief Marketing & Strategy Officer for Acxiom; Senior Vice President at Metavante; and president of Protagona Worldwide. He has been named a ExecRank Top CMO, CMO Club President’s Circle Award winner, and one of the Nifty 50 in Technology.
“I’m excited to chair the Signal Advisory Board because it is helping marketers around the world get closer to their customers,” Suther said. “Consumers everywhere are demanding more relevancy from brands, and Signal is leading the way in empowering brands to use customer data as a strategic asset to transform their marketing, cultivate customer intimacy and grow their businesses.”
Signal is a global leader in real-time people-based marketing. With one platform, Signal’s integrated technology combines data collection, persistent identification, data onboarding and media activation for real-time cross-channel engagement. By leveraging Signal’s platform, brands and publishers gain immediate knowledge of buyers, access to high quality audiences and a simplified activation process to engage consumers within minutes of recognition.
Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more.
Signal has been recognized with numerous awards and honors, including being named one of the fastest growing companies on the 2015 and 2016 Inc. 500 lists. Visit www.signal.co to learn more and follow Signal on LinkedIn and Twitter.