Leading online retailer re-engages inactive customers, increases conversion rate using BrightTag Fuse™
CHICAGO – March 4, 2014 – Rue La La, a leading online lifestyle-shopping destination, used BrightTag, a global leader in real-time cloud-based marketing technologies, to help it connect data across vendors and achieve success in a key marketing campaign to reactivate dormant customers.
A case study highlighting Rue La La’s success can be downloaded for free here.
Rue La La’s goal was to segment inactive customers and efficiently target them with relevant display ads. Executing the campaign required matching data between CRM and retargeting vendors.
“Customer data is one of our most valuable assets, but leveraging it across disparate collection points is a big challenge,” said Eric Sherman, Senior Manager, Acquisition Marketing, Rue La La. “BrightTag solved that in short order by giving us a way to connect data and make it actionable.”
With BrightTag Fuse, the industry-leading solution for real-time, cross-channel profile integration, data matching took place in the cloud and occurred instantly. That was a significant improvement over standard industry practices that can take weeks to implement and involve resetting browser cookies when customers visit a website.
By connecting data between marketing vendors who otherwise are unable to share information, Rue La La was able to achieve a 10 percent lift in its retargeting conversion rate versus a control group.
“Marketers are struggling to connect and activate their data across channels and devices in real time,” said Mike Sands, President and CEO, BrightTag. “Rue La La is leading the way by creating an intelligent data foundation for strategically leveraging its cross-channel data assets for real-time marketing impact.”
BrightTag is a global leader in real-time cloud-based marketing technologies, powering thousands of brands and agencies. BrightTag empowers its clients to collect, connect and take smarter action on cross-channel customer data in real time, from websites and beyond – including mobile, social, email, ads, point-of-sale, CRM, call centers, kiosks and more. This enables brand marketers and agencies to deliver smarter, more relevant cross-channel marketing that improves engagement, conversion and loyalty. BrightTag’s platform facilitates billions of requests monthly, supporting top brands that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, GAP, JetBlue Airways, 1-800-Flowers, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. For more information, visit www.BrightTag.com.
Carol Jouzaitis, VP of Marketing Content and Communications, BrightTag