BrightTag honored for its financial performance, technology and market presence
CHICAGO – May 21, 2014 – BrightTag, the global leader in real-time cloud-based marketing technologies, today announced it has been selected as a winner of the 2014 Red Herring Top 100 North America awards, which honor the innovations and technologies of the leading private companies.
“BrightTag is proud to be recognized by Red Herring,” said Mike Sands, President and CEO, BrightTag. “This recognition underscores the strength of our vision to build a new infrastructure for the future of marketing technology, and the significant business momentum we’re experiencing in the marketplace. Today, 8,000 clients and thousands more websites around the globe use BrightTag’s technology to collect, integrate and take action on their cross-channel customer data in real time, from websites, mobile devices and beyond.”
The Red Herring Top 100 North America awards honor outstanding entrepreneurs and promising companies. The publication selects 100 winners from among the approximately 3,000 tech companies financed each year in the U.S. and Canada. Since 1996, it has kept tabs on these up-and-comers. Red Herring editors were among the first to recognize that companies such as eBay, Facebook, Google, Salesforce.com, Skype, Twitter, Yahoo and YouTube would change the way we live and work.
“In 2014, selecting the top 100 achievers was by no means a small feat,” said Alex Vieux, publisher and CEO, Red Herring. “In fact, we had the toughest time in years because so many entrepreneurs had crossed significant milestones so early. But after much thought, rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the top 100 winners. We believe BrightTag embodies the vision, drive and innovation that define a successful entrepreneurial venture. BrightTag should be proud of its accomplishment, as the competition was very strong.”
BrightTag is a global leader in real-time cloud-based marketing technologies, powering thousands of brands and agencies. BrightTag empowers its clients to collect, connect and take smarter action on cross-channel customer data in real time, from websites and beyond – including mobile, social, email, ads, point-of-sale, CRM, call centers, kiosks and more. This enables brand marketers and agencies to deliver smarter, more relevant cross-channel marketing that improves engagement, conversion and loyalty. BrightTag’s platform facilitates billions of requests monthly, supporting top brands that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. For more information, visit www.BrightTag.com.
Carol Jouzaitis, VP of Marketing Content and Communications, BrightTag