New Research Finds Consumers Spend More with Brands that Deliver Seamless Omnichannel Experiences

According to a new consumer study and survey report released today by the Ascendant Network and Signal, consumers favor retail and travel/hospitality brands that invest in technology to deliver connected customer experiences that are personal, seamless, and contextually relevant. The report, “Building Consumer Brand Infatuation: How Popular Retail and Travel Brands Are Crushing Customer Churn …

New Research Finds Most CMOs Not Satisfied with Customer Retention

According to a new CMO Solution Guide released today by The CMO Club in partnership with Signal, CMOs are prioritizing customer acquisition efforts despite an urgent need to engage and retain the customers they work so hard to win. Marketing leaders also understand that to deliver experiences that will build loyalty and prevent churn, they …

Signal Announces First Enterprise-Wide Customer Identity Solution

Today, Signal announced the industry’s first and only Customer Identity Solution to offer instant customer recognition and reach across the entire enterprise. With the solution, marketers have the freedom to instantly and continuously recognize customers and deliver contextual relevance at critical marketing moments beyond advertising and at any touchpoint. “Brands realize that to retain customers …

Signal and Tapad Partner to Expand Customer Reach Across Devices

Signal, the global leader in customer identity, today announced a partnership with Tapad, the leading provider of unified, cross-screen marketing technology solutions. This global integration extends device connectivity for Signal’s clients across North America, APAC and EMEA by leveraging Tapad’s proprietary Device GraphTM. With Signal’s Customer Identity Solution, brands benefit from more visibility of known …

Signal’s 2017 Prediction: Customer Identity Becomes a Strategic Business Asset as Marketers Prioritize Loyalty

In 2017, identity resolution will become a strategic imperative for brands as the race for consumer attention and loyalty intensifies. Marketers will focus on making their customer identities both persistent and portable, providing the ability to recognize and connect with customers with immediate, consistent and contextually relevant experiences. This forecast is among the findings outlined …

Signal Ranked for Second Consecutive Year on Deloitte Technology Fast 500™

Signal, a global leader in real-time, people-based marketing technology, today announced that for the second year in a row it is included on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Signal earned the number 94 spot on the list …

Travelers Use Connected Devices for Planning and Booking

U.S. travelers are using more devices than ever before, increasing their use of smartphones, computers, and tablets for researching travel options and purchasing air travel and hotel rooms. In fact, a significant majority of consumers – 63% – say that they regularly use more than one device for planning and booking trips, according to a …