Former Forrester Analyst and Industry Expert Joins Signal as Senior Vice President, Marketing

Cross-channel visionary Joe Stanhope to drive marketing technology leader’s marketing strategy and execution

CHICAGO – March 11, 2014 – Signal(formerly BrightTag) today announced that cross-channel marketing and digital analytics expert and former Forrester Research analyst Joe Stanhope has joined the company as Senior Vice President, Marketing.

Stanhope brings to Signal an extensive knowledge and deep understanding of marketing technology and best practices for leveraging data across customer touchpoints. In his new role, he will oversee all marketing and product marketing initiatives, including the company’s brand and go-to-market strategy.

As a Principal Analyst at Forrester, Stanhope covered digital intelligence, helping the firm’s clients understand the technology, processes, and organizational design necessary to deliver highly relevant and engaging cross-channel customer experiences. He was the first industry expert to identify and research the emerging tag management market and anticipate the technology’s potential as a strategic component of the digital marketing toolkit.

“Marketers understand the importance of delivering relevant customer experiences across devices, but they’re struggling to collect, connect and take action on their data,” Stanhope said. “Signal is a marketing technology firm founded and run by marketers. The company has built the core technology based on an unmatched understanding of marketers’ needs to execute on the vision of streamlining data collection, integration, and delivery of compelling customer experiences across channels and devices in real time.”

Stanhope joins Signal from SDL plc, where he served as Chief Strategy Officer, Campaign Management and Analytics. At SDL, he led the UK-based company’s product strategy and vision for marketing technology offerings.

“Words can’t express how thrilled we are that Joe has joined Signal’s team,” said Mike Sands, President and CEO, Signal. “No one knows our category and the competitive landscape better than Joe. He’s a true thought leader and brings an extraordinary depth of experience and expertise that will help guide our company and our clients in mastering the cross-channel data challenge.”

About Signal

Signal is a global leader in real-time cloud-based marketing technologies, powering thousands of brands and agencies. Signal empowers its clients to collect, connect and take smarter action on cross-channel customer data in real time, from websites and beyond – including mobile, social, email, ads, point-of-sale, CRM, call centers, kiosks and more. This enables brand marketers and agencies to deliver smarter, more relevant cross-channel marketing that improves engagement, conversion and loyalty. Signal’s platform facilitates billions of requests monthly, supporting top brands that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. For more information, visit

Media contact

Carol Jouzaitis, VP of Marketing Content and Communications, Signal


Originally published March 11, 2014

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