LONDON – Signal, the global leader in real-time, cross-channel marketing technology, today announced that digital marketing and technology expert Neil Joyce has joined the company as Managing Director, EMEA, where he will lead Signal’s sales and business development efforts.
Based in London, Joyce has 15 years of experience spanning the digital marketing ecosystem in Europe and the Asia/Pacific region. He has held key management positions at Acxiom and IBM, and joins Signal from BrightEdge, where he led the US-based company’s business expansion across APAC.
“Marketers across the EMEA region need a true cross-channel data layer for identifying customers and connecting audiences with relevant, timely and co-ordinated messages from brands who seek to target and engage them. Having this foundational data layer in place enables brands to drive towards the holy grail of real-time, cross-channel marketing with a unified view of their customers,” Joyce said. “Connecting customer experiences as customers move between smartphones, desktops, stores and call center environments is a challenging and complex task for brands and agencies working through the marketing and advertising technology landscape.”
“I’m thrilled to join Signal. Our Fuse Open Data Platform is setting the global standard for cross-channel data operations by collecting, matching, and activating data across channels and devices to give marketers a unified view of each customer’s journey.” Joyce said. “Signal’s flexible data foundation is helping marketers and agencies around the world understand the holistic customer journey and optimize their total marketing spend across web, mobile, advertising, email and other channels.”
“I’m delighted to announce Neil’s appointment. He has an uncompromising passion for helping brands and agencies manage issues around cross-channel marketing, measurement, first-party data and attribution,” said Marc Kiven, Founder and Chief Revenue Officer. “With his extensive industry experience and expertise in data and technology, Neil is adept at providing proven solutions that create value to marketers, agencies and ecosystem partners.”
Signal (signal.co) is the global leader in real-time, cross-channel marketing technology. Signal’s Fuse Open Data Platform helps marketers collect data from any offline or online source, synchronize that data across all consumer touch points, and deliver it to any marketing or analytics endpoint – all in real time. The platform is ecosystem-neutral and helps data and marketing technologies work better together, driving increased engagement, loyalty, and conversions.
Signal’s technology runs on more than 45,000 digital properties in 158 countries. Our platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. Visit www.signal.co to learn more and follow Signal on LinkedIn and Twitter.
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