Fast-growing Certified Partner Program powers instant collection of customer, website and mobile data
CHICAGO – April 24, 2014 – Six months after announcing its fast-growing Certified Partner Program, BrightTag, the global leader in real-time, cloud-based marketing technologies, today announced that it has built the world’s largest network of high-performance integrations with leading marketing and analytics vendors across the ecosystem.
“We’re thrilled with the rapid growth of our Certified Partner Program,” said Marc Kiven, Founder and Chief Revenue Officer, BrightTag. “BrightTag is the first and only platform integrating with vendors at such a deep, technical level.”
“Our turnkey, server-to-server integrations enable vendors to instantly collect advertisers’ website and mobile data without placing the processing burden on the Web browser or mobile apps – and without meeting resistance from advertisers’ IT departments. That’s because our Server-Side integrations don’t disrupt the overall user experience for their customers like existing tag-based data-collection methodologies do,” Kiven said.
As the fundamental element of BrightTag’s patented technology, Server-Side data-collection integration also enables vendors to collect data from beyond the Web browser, where tags don’t exist, to create enhanced customer experiences across all channels and devices.
“BrightTag doesn’t just cut and paste vendor tags into our interface,” said Kelly Miller, VP of Partner Relations, BrightTag. “Our deep technology integrations provide vendors with faster, more efficient and scalable access to data from websites and beyond – mobile, social, email, ads, point-of-sale, CRM, call center, kiosks and more.”
BrightTag integrations are mutually built and tested to ensure that they meet rigorous standards. Partners that have integrated with BrightTag include leading vendors in real-time bidding, analytics and paid advertising management platforms.
Among the growing list of vendors that have joined BrightTag’s Certified Partner program are AddThis, Adometry, AOL, AppLoving, AppNexus, BloomReach, Chango, Criteo, DataXu, Decibel Insight, Drawbridge, Eyeview, intelliAd, Invodo, Kenshoo, Marin, MediaForge, MediaMath, Millennial Media, Quantcast, Responsys, Rocket Fuel, Sociomantic, SwiftIQ, Tapad, Triggit, TURN, [x+1] and more.
“BrightTag’s Certified Partner program has enabled us to speed up the integration process, which is dependent on a brand’s ability to tag their entire site. It positions us as a more strategic partner by helping brands improve their marketing ROI faster as they execute dynamic retargeting campaigns,” said Zach Coelius, Co-Founder and CEO, Triggit.
“Our partnership with BrightTag helps us collect and integrate data from our customers’ websites quickly without any IT resources or pushback over site performance issues,” said Jason Lobel, CEO of SwiftIQ. “As a result, we can start mining Web behavior, enabling visualizations and delivering predictive insights immediately in order for clients to evaluate our solution faster than ever before.”
BrightTag is a global leader in real-time cloud-based marketing technologies, powering thousands of brands and agencies. BrightTag empowers its clients to collect, connect and take smarter action on cross-channel customer data in real time, from websites and beyond – including mobile, social, email, ads, point-of-sale, CRM, call centers, kiosks and more. This enables brand marketers and agencies to deliver smarter, more relevant cross-channel marketing that improves engagement, conversion and loyalty. BrightTag’s platform facilitates billions of requests monthly, supporting top brands that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, GAP, JetBlue Airways, 1-800-Flowers, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. For more information, visit www.BrightTag.com.
Carol Jouzaitis, VP of Marketing Content and Communications, BrightTag