Signal’s 2019 Predictions: Marketers Move from Digital-First to Data-First

CHICAGO, IL, December 17, 2018 — As customer engagement evolves, marketing decision makers can no longer depend on experience, intuition and secondhand information to illuminate the path forward. Brand success in 2019 and beyond means advancing from a digital-first philosophy to a data-first mindset that encompasses the customer journey in its totality, says Signal (www.signal.co), …

Signal and Flashtalking Partner to Extend Industry-Leading Identity Solution to People-Based Ad Serving Platform

CHICAGO and NEW YORK, December 12, 2018 — Signal (www.signal.co), the leading provider of real-time customer data onboarding and identity resolution, and Flashtalking (www.flashtalking.com), a global independent ad serving and ad management platform, today announced a strategic integration that extends Signal’s Customer Identity Solution to Flashtalking’s independent ad serving and creative analytics capabilities. The partnership …

Signal and Selligent Marketing Cloud Enter Partnership

REDWOOD CITY, CA and CHICAGO, IL — October 16, 2018 — Selligent Marketing Cloud, the B2C marketing automation company, and Signal, the market-leading data onboarding and customer identity resolution provider, today announced a partnership designed to give marketers the ability to reconcile consumer identities across the worlds of owned and paid media. Pairing identity resolution …

Signal to Host Data Onboarding and Activation Webinar

CHICAGO, OCTOBER 11, 2018 — Signal, the leading provider of data onboarding and real-time customer identity resolution across all devices and channels, will host a guest speaker from Forrester Research as well as a leading Signal client for an October 11, 2018 webinar addressing one of the digital marketing industry’s pressing topics: customer data onboarding. …

Signal Recognized: New Report Spotlights Technologies Underpinning Modern Marketing

Signal, the global leader in real-time customer identity resolution across all devices and channels, today announced it has been recognized in the Forrester Research report, The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018, Twenty Technologies Underpin Modern Marketing. In the report, Forrester included sample vendors that offer different technologies that enable seamless brand …

New Research Finds Consumers Spend More with Brands that Deliver Seamless Omnichannel Experiences

According to a new consumer study and survey report released today by the Ascendant Network and Signal, consumers favor retail and travel/hospitality brands that invest in technology to deliver connected customer experiences that are personal, seamless, and contextually relevant. The report, “Building Consumer Brand Infatuation: How Popular Retail and Travel Brands Are Crushing Customer Churn …