Signal and Selligent Marketing Cloud Enter Partnership

REDWOOD CITY, CA and CHICAGO, IL — October 16, 2018 — Selligent Marketing Cloud, the B2C marketing automation company, and Signal, the market-leading data onboarding and customer identity resolution provider, today announced a partnership designed to give marketers the ability to reconcile consumer identities across the worlds of owned and paid media. Pairing identity resolution …

Signal to Host Data Onboarding and Activation Webinar

CHICAGO, OCTOBER 11, 2018 — Signal, the leading provider of data onboarding and real-time customer identity resolution across all devices and channels, will host a guest speaker from Forrester Research as well as a leading Signal client for an October 11, 2018 webinar addressing one of the digital marketing industry’s pressing topics: customer data onboarding. …

Signal Recognized: New Report Spotlights Technologies Underpinning Modern Marketing

Signal, the global leader in real-time customer identity resolution across all devices and channels, today announced it has been recognized in the Forrester Research report, The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018, Twenty Technologies Underpin Modern Marketing. In the report, Forrester included sample vendors that offer different technologies that enable seamless brand …

New Research Finds Consumers Spend More with Brands that Deliver Seamless Omnichannel Experiences

According to a new consumer study and survey report released today by the Ascendant Network and Signal, consumers favor retail and travel/hospitality brands that invest in technology to deliver connected customer experiences that are personal, seamless, and contextually relevant. The report, “Building Consumer Brand Infatuation: How Popular Retail and Travel Brands Are Crushing Customer Churn …

Digital Advertising Veteran Jonathan Smith Joins Signal as Commercial Director, Australia, New Zealand and Southeast Asia

Signal, the only enterprise-wide customer identity platform, today announced that data-driven advertising expert Jonathan Smith has joined the company as Commercial Director, Australia, New Zealand and Southeast Asia. He will lead sales efforts for Signal and AmplifyIQ, the company’s exclusive audience solution, in Australia, New Zealand and Southeast Asia. Based in Melbourne, Smith brings over …

New Research Finds Most CMOs Not Satisfied with Customer Retention

According to a new CMO Solution Guide released today by The CMO Club in partnership with Signal, CMOs are prioritizing customer acquisition efforts despite an urgent need to engage and retain the customers they work so hard to win. Marketing leaders also understand that to deliver experiences that will build loyalty and prevent churn, they must …

Signal Announces First Enterprise-Wide Customer Identity Solution

Today, Signal announced the industry’s first and only Customer Identity Solution to offer instant customer recognition and reach across the entire enterprise. With the solution, marketers have the freedom to instantly and continuously recognize customers and deliver contextual relevance at critical marketing moments beyond advertising and at any touchpoint. “Brands realize that to retain customers …