The Amazon Threat and The Facebook Trap

July 28, 2016

The holiday season is “make or break” time for retailers, accounting for up to 30% of annual revenue.

Retailers face a host of challenges: mega competitors like Amazon, the rise of social platforms and the relentless flood of data that can drown an organization. Data is the solution to delivering the real-time, hyper-personalized experiences and comprehensive understanding that consumers are demanding.

But how do you take your first-party data and turn it into true, data-driven relevance that will delight holiday shoppers and turn them into buyers?

Sarah Neurauter

Download the report and learn how to leverage your customer data to:

  • Compete with Amazon
  • Successfully leverage Facebook
  • Energize the shopping experience
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