Tags Are ‘Outdated’: BrightTag Announces Partners for Server-to-Server Data-Flow System

Oct. 24, 2011

October 24, 2011 – A slew of impressive third-party ad tech firms – including Interclick, Aggregate Knowledge, Turn, Marin Software, DataXu, Adometry and [x+1] for starters – have signed up as partners for BrightTag’s ONE platform, a service layer between websites and third parties that removes the data transfer process from the browser and onto a server-to-server connection.

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