MediaPost reports on new data from the CMO Club and Signal paint a conflicting picture of CMO priorities and what they plan to spend to retain existing customers and make new friends.
MarTech Series covers new research by The CMO Club and Signal that dives into how CMOs are prioritizing customer acquisition efforts despite an urgent need to engage and retain the customers they work so hard to win.
Engage Customer features new research by the CMO Club and Signal that found CMOs are focusing on acquiring new customers when the real value is in retaining the customers they already have.
Head of Data at Sky Betting & Gaming discusses a key part of Sky Betting & Gaming’s strategy is to build more personalized relationships with their UK Customers.
Signal CEO Mike Sands weighs in on the tough decisions agencies will have to make when it comes to their technology stack.
Signal SVP of Marketing Kathy Menis mentions three steps marketers can follow to reach their customers at critical moments.