Media Coverage

How customer identity solutions slash churn — and boost revenue

Signal CEO Mike Sands explains how the right customer identity solution will help you tap into your customer data and build a long-term approach to customer engagement.

How customer identity solutions slash churn — and boost revenue

Mike Sands discusses the common challenges that can be solved by a Customer Identity Solution and how it can help with the long-term approach to customer engagement.

​Report shows CMOs are not happy with customer retention

CMO discusses how the majority of CMOs leading global brands are unsatisfied or very unsatisfied with customer retention rates, but aren’t doing enough to decrease churn and capture increased consumer wallet share.

Most CMOs Are Unsatisfied With Customer Retention, Study Reveals

Signal CEO Mike Sands discusses how despite the desire to retain their customers, most marketers focus on how they can create new customers.

CMO Priorities Conflict With Delivering On Customer Experience

MediaPost reports on new data from the CMO Club and Signal paint a conflicting picture of CMO priorities and what they plan to spend to retain existing customers and make new friends.

New Research Finds Most CMOs Not Satisfied with Customer Retention

MarTech Series covers new research by The CMO Club and Signal that dives into how CMOs are prioritizing customer acquisition efforts despite an urgent need to engage and retain the customers they work so hard to win.

Marking Leaders Prioritizing Customer Acquisition at Expense of Retaining Existing Customers

Engage Customer features new research by the CMO Club and Signal that found CMOs are focusing on acquiring new customers when the real value is in retaining the customers they already have.

Leeds-based Sky Betting & Gaming is sending a message on identity with help of Signal

Head of Data at Sky Betting & Gaming discusses a key part of Sky Betting & Gaming’s strategy is to build more personalized relationships with their UK Customers.

Agencies Brace for Impact as Marketing Clouds Loom

Signal CEO Mike Sands weighs in on the tough decisions agencies will have to make when it comes to their technology stack.

How Big Data is Sharpening Marketers’ Prospect Hunt this Easter

Signal SVP of Marketing Kathy Menis mentions three steps marketers can follow to reach their customers at critical moments.