Holiday 2017: How Brands Can Get Personal with Ad Strategy

Personalization has frequently been cited as a top priority for retailers in 2017. But in a just-published whitepaper, research firm RSR calls individualization one of two key marketing strategies retailers must adopt to win the upcoming holiday shopping season. Individualization…

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3 Reasons Why Holiday 2017 Success Starts With Your Existing Customers

The average American will buy 14 gifts this holiday season, and nearly half of all shoppers will also purchase something for themselves in the process. How do you make sure your brand gets at least a fair share of that…

Know Your Customers to Drive Success in Holiday 2017

The adage “Know your customer” has been around for as long as the retail industry. My father was an independent retailer, and he successfully put two children through college through the revenue generated from his single store. His techniques were…

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Digital Advertising Veteran Jonathan Smith Joins Signal as Commercial Director, Australia, New Zealand and Southeast Asia

Signal, the only enterprise-wide customer identity platform, today announced that data-driven advertising expert Jonathan Smith has joined the company as Commercial Director, Australia, New Zealand and Southeast Asia. He will lead sales efforts for Signal and AmplifyIQ, the company’s exclusive…

New Research Finds Most CMOs Not Satisfied with Customer Retention

According to a new CMO Solution Guide released today by The CMO Club in partnership with Signal, CMOs are prioritizing customer acquisition efforts despite an urgent need to engage and retain the customers they work so hard to win. Marketing leaders…

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10 Years of iPhone: The Industry Reacts

On the tenth anniversary of the iPhone launch, Signal SVP of Marketing Kathy Menis discusses how it has revolutionized how brands connect with customers.

Crain’s Fast 50

Signal was ranked #4 on the Crain's Chicago list of fastest growing companies for 2017.

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New Research Finds Consumers Spend More with Brands that Deliver Seamless Omnichannel Experiences

According to a new consumer study and survey report released today by the Ascendant Network and Signal, consumers favor retail and travel/hospitality brands that invest in technology to deliver connected customer experiences that are personal, seamless, and contextually relevant. The…

It’s 9 pm – Do You Know Where Your Customers Are?

On Prime Day, @Signal's CEO discusses with MediaPost how identity can help improve retailer personalization efforts.

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