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Signal’s Perspective on Identity

What is Signal’s perspective on identity? Hear from CEO and co-founder Mike Sands, Chief Strategy Officer and founder Marc Kiven, CRO Neil Joyce and Jamie Williams, VP of Global Strategic Accounts. An identity solution must support consistency and continuity. Brands…

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4 Fatal Flaws in Traditional Approaches to Customer Identity Resolution

I overheard the following lament from a B2C marketer the other day: “We want to run more customized ads to our best customers, to make each message they see from us seem more relevant. But onboarding our customer data with…

Do You Value Customers for a Lifetime or the Life of a Campaign?

New coats in August, sandals in April: American marketing activity and consumer shopping behavior have long been dictated by the calendar. Marketers scheduled campaigns week by week to align with holidays, school schedules and other time-fixed events. But shopping has…

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New Research Finds Most CMOs Not Satisfied with Customer Retention

According to a new CMO Solution Guide released today by The CMO Club in partnership with Signal, CMOs are prioritizing customer acquisition efforts despite an urgent need to engage and retain the customers they work so hard to win. Marketing leaders…

Signal Announces First Enterprise-Wide Customer Identity Solution

Today, Signal announced the industry’s first and only Customer Identity Solution to offer instant customer recognition and reach across the entire enterprise. With the solution, marketers have the freedom to instantly and continuously recognize customers and deliver contextual relevance at…

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How customer identity solutions slash churn — and boost revenue

Mike Sands discusses the common challenges that can be solved by a Customer Identity Solution and how it can help with the long-term approach to customer engagement.

​Report shows CMOs are not happy with customer retention

CMO discusses how the majority of CMOs leading global brands are unsatisfied or very unsatisfied with customer retention rates, but aren’t doing enough to decrease churn and capture increased consumer wallet share.

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Digital Advertising Veteran Jonathan Smith Joins Signal as Commercial Director, Australia, New Zealand and Southeast Asia

Signal, the only enterprise-wide customer identity platform, today announced that data-driven advertising expert Jonathan Smith has joined the company as Commercial Director, Australia, New Zealand and Southeast Asia. He will lead sales efforts for Signal and AmplifyIQ, the company’s exclusive…

How customer identity solutions slash churn — and boost revenue

Signal CEO Mike Sands explains how the right customer identity solution will help you tap into your customer data and build a long-term approach to customer engagement.

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