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2 Strategic Imperatives for 2017 Marketing

In 2017, you can’t have a B2C marketing strategy without a marketing technology strategy. And, to be frank, CMOs are hard-pressed to keep up with the demands of their high-tech, high-touch customers: Demands for individually-relevant personalization. Seamless cross-channel experiences. The…

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Targeting Generation Z? Get On Board with Esports

Twitch. Esports. LoL. If your brand target includes young men and/or gamers, these terms from the interactive entertainment (video game) industry should already sound familiar. For you, this is a good time to update your knowledge and make sure you’re…

The Top 3 Technology Challenges Facing CMOs Today

Over the past decade or two, CMOs have acquired numerous pieces of technology to support various marketing functions: display advertising, loyalty program, website, customer journey insights, ROI analytics, customer support and so on. What’s often lacking, though, is a strong,…

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Signal and Tapad Partner to Expand Customer Reach Across Devices

Signal, the global leader in customer identity, today announced a partnership with Tapad, the leading provider of unified, cross-screen marketing technology solutions. This global integration extends device connectivity for Signal’s clients across North America, APAC and EMEA by leveraging Tapad’s…

Signal’s 2017 Prediction: Customer Identity Becomes a Strategic Business Asset as Marketers Prioritize Loyalty

In 2017, identity resolution will become a strategic imperative for brands as the race for consumer attention and loyalty intensifies. Marketers will focus on making their customer identities both persistent and portable, providing the ability to recognize and connect with…

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SMBs, Learn from these Easter Marketing Campaigns to Better Sales

Signal's Kathy Menis describes how brands can reach and engage with their customers during the Easter holiday.

Nova calls for aspiring podcasters

AdNews mentions Signal in an article about Nova Entertainment, and how our solution is helping them ramp up their data play.

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Signal Announces First Enterprise-Wide Customer Identity Solution

Today, Signal announced the industry’s first and only Customer Identity Solution to offer instant customer recognition and reach across the entire enterprise. With the solution, marketers have the freedom to instantly and continuously recognize customers and deliver contextual relevance at…

How Big Data is Sharpening Marketers’ Prospect Hunt this Easter

Signal SVP of Marketing Kathy Menis mentions three steps marketers can follow to reach their customers at critical moments.

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