Lisa Weinstein

Chief Executive Officer

A seasoned technology and marketing executive with deep industry knowledge, Lisa leads Signal’s operations and growth in the burgeoning identity resolution market. Ahead of joining Signal, she served as CEO of digital media company, preceded by her tenure as CEO of Engine Media, the global media services operating unit of the Engine Group. Lisa has also served as President of Global Digital, Data & Analytics at Starcom MediaVest Group, where she pioneered the use of both first-party and third-party data-driven marketing for some of the world’s biggest brands, and for more than a decade held US and global executive leadership roles within GroupM and Mindshare. Her industry accolades include the American Advertising Federation (AAF) Hall of Achievement, Advertising Age and Crain’s Chicago Business 40 Under 40, Advertising Age Media Maven, Advertising Women of New York’s Women Changing the Game, iMedia 25 Innovators, Adweek Media All-Star and Broadcasting & Cable Next Wave of Leaders. Lisa has additionally served on Google’s Global Media Council, Twitter’s Client Council, Forbes’ Executive Women’s Board, the AAF Board of Directors and the IAB Agency Advisory Board, among others.

Matt Hrushka

Chief Technology Officer

Matt brings over 20 years of technical and leadership experience to Signal. He is an international award-winning technologist, author, and entrepreneur. He has a strong background in building and operating technology teams in the US, UK, and Asia with a focus on ad tech, consumer intelligence, and enterprise systems. During his diverse career, Matt has worked in development, senior leadership, and in advisory positions in startups and venture capital firms.

Sierra Hinson

Head of Finance

Sierra is Head of Finance at Signal, overseeing the HR, Finance and Legal departments which she leads with a passion for using data to drive business decisions. Sierra brings more than a decade of experience leading operations for early stage and private companies and is intimately familiar with all stages of company growth. Prior to Signal, she served as COO and Head of Finance at and VP of Operations at Pear, a Division of CustomInk, where she was key member of the leadership teams. As SVP of Finance at Sittercity, she played a critical role in all of the $20+ million company’s fundraising and M&A activities. Sierra holds a B.S. in Accounting from the University of Illinois and is a Certified Management Accountant.

Joe Doran

EVP, Chief Identity Officer

Joe spearheads Signal’s efforts to deliver world-class Identity solutions for clients, including managing the Signal Identity Network as well as leading sales to publishers, media companies marketers and technology platforms. Joe is dedicated to creating technology solutions that make digital marketing more addressable, scalable and efficient, with a focus on resolving customer identity across offline and online sources at scale and in real time. A seasoned executive with 20 years of experience at companies including General Mills, Microsoft, Media6Degrees (now Dstillery) and Rallyverse, Joe brings to Signal significant experience across a range of sectors including marketing technology/SaaS, display/search advertising, consumer internet services and consumer packaged goods. He holds an MBA from Harvard Business School and a BS in Chemistry from the United States Military Academy (West Point).

Kelly Davis

Senior Vice President, Customer Operations & Delivery

Kelly oversees all aspects of technical account management, solution consulting, implementation and customer success, shaping Signal’s culture and reputation for world-class client support. Kelly brings over 15 years of expertise in digital marketing. She was a co-founder and first employee at Centro, serving as the company’s Vice President, Client Services and Operations, and later as its Vice President, Product Management. Over a five-year period, she played a foundational role in successfully leading and growing the business from the ground up to nearly $100 million in annualized revenue, with 125 employees across 11 offices. She received an M.B.A. from Kellogg School of Management, Northwestern University, and a B.S. in Marketing from Indiana University.

Michael Hand

Managing Director, EMEA

Michael is Managing Director EMEA, responsible for Signal’s business based in London. Having lead Spongecell’s European growth and a key part of the leadership team, his flair for building multi-disciplinary teams was instrumental in pivoting the business to a successful Enterprise SaaS model, which culminated in an acquisition by Flashtalking in early 2018. His experience spans technology, media, advertising and creative, honed during his career that has evolved from “paper” to “pixels.” He has held management positions at Hearst, News Corp Digital and Associated Newspapers. Michael has a relentless passion for partnerships that add critical business value and help drive better business outcomes. He holds a Bachelor of Arts degree in Media and Sport from Leeds Trinity University.

Mike Sands


Prior to co-founding Signal, Mike was part of the original Orbitz management team and held the positions of CMO and COO. While at Orbitz, Mike helped take the business from start-up to IPO, then through two acquisitions (Cendant and Blackstone). After Orbitz, Mike joined The Pritzker Group as a partner on their private equity team. Mike also has held management roles at General Motors Corporation and Leo Burnett. His work at General Motors led him to be named a “Marketer of the Next Generation” by Brandweek magazine. Mike holds a Bachelor of Science degree in Communications from Northwestern University and a Masters in Management degree from the J.L. Kellogg School of Management. Mike sits on the Signal board of directors. Other current and prior board experience includes Angie’s List (ticker ANGI) acquired by IAC subsidiary HomeAdvisor, (ticker UBET) acquired by Churchill Downs, local Chicago start-ups SIM Partners, acquired by and ParkWhiz. During his tenure as Signal’s CEO, Mike was recognized with several honors, including the 2015 EY Entrepreneur of the Year award. He was also named to the Crain’s Tech 50 list of top technology leaders in Chicago and the Techweek 100 list of the most influential technology leaders in Chicago.

Marc Kiven


During his time at Signal, Marc Kiven brought a wealth of digital marketing domain expertise from senior executive roles at aQuantive (Avenue A | Razorfish and Atlas), Right Media and Centro. Marc served as COO and EVP of Global Expansion at Centro and helped take the company from small startup to dominant player in the local digital display market by building the largest platform for advertisers and agencies seeking local reach in quality publishing and contextual environments. At Right Media, Marc played a visible and active role building the company into the fastest growing media network in the world. Yahoo! acquired Right Media in 2007. Prior to his work at Right Media, Marc was one of the founding members of aQuantive’s Atlas division where he established the Atlas Digital MarketingTechnology as the leading ad server built specifically to address the needs of marketers and ad agencies. Marc began his digital marketing career as senior director of major account sales at Avenue A. Microsoft acquired Avenue A as part of the of aQuantive acquisition in 2007. Marc has a B.S. in Finance from Arizona State University. He serves as a director on the Signal board, is an active participant in the IAB and also a frequent speaker at digital marketing events including OMMA, DMA and TechWeek. At Signal, Marc has been recognized with several honors, including the 2015 EY Entrepreneur of the Year award. He has also been named to the Crain’s Tech 50 list of top technology leaders in Chicago and the Techweek 100 list of the most influential technology leaders in Chicago.

Eric Lunt


Prior to his time at Signal, Eric was co-founder and CTO of FeedBurner, which Google acquired in 2007. After the acquisition, Eric remained at Google in a senior technology role. Prior to FeedBurner, Eric co-founded and served as CTO at (acquired by 724 Solutions), served as lead technical architect at Digital Knowledge Assets (creators of the collaborative personal publishing software “sceneServer”), and helped to lead the application architecture team in Accenture’s next generation technology group known as “Project Eagle.” Eric graduated from Princeton University with a B.S.E. in Mechanical Engineering and a Certificate in Applied Computational Mathematics. Eric was recognized as one of Crain’s Tech 25 for his contributions to drive technology growth in Chicago. He is also a council member of ChicagoNEXT, a dedicated effort by World Business Chicago and the Mayor’s office to drive growth and opportunity in the local technology community. At Signal, Eric has been recognized with several honors, including the 2015 EY Entrepreneur of the Year award. He was also named Technologist of the Year by the Illinois Technology Association, and included on the Crain’s Tech 50 list of top technology leaders in Chicago and the Techweek 100 list of the most influential technology leaders in Chicago.

Blane Sims


Now serving as an advisor, Blane previously led the strategy and roadmap for Signal’s award-winning technology platform. Prior to Signal, Blane led the Private Label and affiliate marketing product teams at Orbitz. Blane helped shape the early years of dynamic web content delivery as a product manager at Vignette. He also has spent time working with early-stage companies in the enterprise search and IT systems management spaces. Blane is a frequent speaker on the topics of behavioral data collection, cookie controls and best practices with regard to the intersection of online privacy and technology.