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Brands can only identify a fraction of their customers — typically fewer than 2 out of every 100. Good business starts with knowing your audience: 2% doesn’t cut it. Great business happens when you can recognize and make personal connections with your customers at scale.Continue the Journey

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Recent Resources

The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018

April 2018

Consumer expectations are at an all-time high. So is confusion about which of the 5,000-plus marketing technologies best equip brands to deliver one-to-moment marketing, in today’s channel-agnostic marketplace. Forrester’s latest Tech Tide report, however, states that marketing efficiency and effectiveness are most dependent on technologies that help marketers identify customers and guide more relevant, personalized campaigns.

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