Can you identify?

Join the Journey

Brands can only identify a fraction of their customers — typically fewer than 2 out of every 100. Good business starts with knowing your audience: 2% doesn’t cut it. Great business happens when you can recognize and make personal connections with your customers at scale.Continue the Journey

Find your customer in the crowd. Signal helps you see and act — in the moment. As data silos, multi-stage purchase journeys and ever-higher expectations lend complexity to the overall equation, Signal’s Customer Identity Platform solves for the modern customer. Our Platform

Signal is the only enterprise-wide solution that integrates disparate data to create profiles that evolve as fast as customer preferences. Our platform is renowned for its 50-millisecond response time, processing customer signals 50 billion times a day. How It Works

The Customer Identity Solution moves in tandem with customers, becoming infinitely more valuable with continuous data inputs over time. Across all touchpoints and at every interaction, you get the clear customer view necessary to deliver the deeply personal experiences that customers demand.

Power persistent customer recognition to maximize value, reduce costs, simplify the handling of customer data and eliminate wasted media spend. Because who doesn’t want 10–20x higher returns?

We build on what you already own, harnessing your proprietary customer data to connect with customers. And when you focus on what matters, you move quicker — at the pace of your customers, and at the speed of life. The Customer Identity Solution is here.



“Signal is one of the pillars of our first-party data asset. Using Signal’s unique ID, we will be able to tie together multiple different unique IDs in our analytic system across devices and browsers using authentication events based in the Signal platform.”

Ben Hemphill

Crocs , Director Of Digital Marketing And Analytics

“Signal has been a key strategic partner in the realization of Yahoo! JAPAN’s ambitious vision for a seamless, truly connected data economy. We are operating in a real-time, always-on environment at a scale that has never been previously achieved.”

Toru Takata

Yahoo! Japan’s Marketing Solutions Company , SVP And Chief Product Officer

“We understand that the success of our future marketing efforts will not be facilitated by forcing someone else’s marketing stack into our organization. It will, however, be fueled by building our own – one that is easy to use and customized to fit the unique needs of our brand. We are making this a reality by using Signal’s agnostic technology platform as the underlying foundation of our open marketing stack.”

Daniel J. Blasko , General Manager, Data & Partnerships

“Signal enables JetBlue to receive customer insights with such speed and flexibility that we have significantly improved visibility into the performance of our digital marketing.”

Greg Stiller

JetBlue , Director of Marketing Analytics and CRM

“We hired Signal to enhance our data collection but quickly learned that it gives us an advanced tool for strategically optimizing our marketing spend and  Increasing ROI.”

Eric Hergenrader

SurveyMonkey , Senior Data Analyst

Recent Resources

The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018

April 2018

Consumer expectations are at an all-time high. So is confusion about which of the 5,000-plus marketing technologies best equip brands to deliver one-to-moment marketing, in today’s channel-agnostic marketplace. Forrester’s latest Tech Tide report, however, states that marketing efficiency and effectiveness are most dependent on technologies that help marketers identify customers and guide more relevant, personalized campaigns.

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