Join Signal and your industry peers for a discussion of the next wave of marketing technology, and define your strategy for optimizing your company’s marketing stack.
The afternoon will feature a talk by Fatemeh Khatibloo, a Principal Analyst of Forrester Research, Inc., on “Five Trends Disrupting Marketing — And What To Do About Them.”
In this session, Fatemeh will discuss the major changes that brands are dealing with — from big data and its resulting ethical challenges, to new technologies that empower consumers and enable marketers. She’ll provide Forrester’s predictions for these trends, and make recommendations for how savvy marketers should evolve to optimize their customer relationships.
Look with us into the future of the ad-tech landscape. You’ll leave knowing:
- How to create a relevant and timely customer experience across every device and channel.
- Why collecting and unifying data is the biggest challenge faced by today’s marketers.
- The latest research findings on marketing technology and the benefits of integration.
- How marketers can finally unlock the full potential of first-party data.
We hope you’ll join us. The program is from 1:30p.m. – 5 p.m., followed by cocktails and appetizers on the roof.