Always on Identity – Unleashing the Power of People-Based Marketing

September 14, 2015

Successful people-based marketing means being able to recognise and engage your customers at every touchpoint in real-time and all the time. How can you know your customers across devices and channels while harnessing the “in market” digital signals they send? How can your brand leverage new alternatives for turning unknown users into known audiences utilising a cooperative identification model?

REQUEST YOUR INVITATION TODAY to attend a private executive workshop focused on disruptive technology for solving audience addressability at scale.

Solving audience addressability at scale for real-time people-based marketing requires a disruptive technology and cooperative identification model. Together, Econsultancy and Signal will deliver a series of closed-room panel discussions resolving the customer identity challenge by learning how:

  • Signal has globally matched 300M always-on user IDs across billions of devices,
  • Case studies on how a top 10 global airline increased CTR by 300% and a leading online retailer improved conversion by 10%,
  • Identify and react to most recent consumer signals and customize audiences using right now customer knowledge, and
  • Accelerate known targeting at scale through trusted cooperative identification

Don’t miss this opportunity to learn, collaborate and network with marketing executives from leading brands looking to take the first-mover advantage.



EJ Guren

EJ Guren formerly ran global events marketing for Signal. Before she came to Signal, EJ spent 7 years in hospitality operations and investor relations at Hyatt Hotels Corporation.

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